Majesticare and Be Great Fitness Launch Bold New Partnership — Bringing Adventure, Energy and Storytelling into Care

From supercars to social media, a new era of care begins 

Something different is happening in care… and it’s impossible to ignore. 

Majesticare has officially launched a dynamic new partnership with Be Great Fitness, marking a bold and refreshing step forward in how care is experienced, shared, and celebrated. 

This is not your typical partnership. This is about energy, adventure, and unapologetically living life, at every age. 

At the heart of it all is the appointment of Be Great Fitness founder Bailey Greetham-Clark as Majesticare’s first-ever Ambassador, working alongside Lily Patrick, Marketing Manager at Majesticare, to completely reshape how care is seen, felt, and understood.

Where magic meets momentum 

Magic happens when people come together with a shared vision and this partnership is built on exactly that. 

A belief that life doesn’t slow down in care. It evolves. It expands. It gets exciting in new ways. 

Together, Majesticare and Be Great Fitness are combining movement, storytelling, and imagination to create moments that go far beyond expectation, moments that celebrate individuality, spark joy, and bring out the boldest versions of “being me.” 

The moment that says it all 

The partnership didn’t launch quietly — it launched at full speed. 

When Cath, a resident at Haddenham Park Care Home & Apartments in Buckinghamshire, shared her lifelong wish to ride in a supercar, the response wasn’t “maybe one day.” 

It was let’s make it happen. 

With the power of Bailey’s social media community, the call went out — and the response was overwhelming. That’s when Mark from Granborghini stepped in, a man on a heartfelt mission to bring joy to older people after losing his own grandmother during the pandemic.  

What followed was nothing short of extraordinary. 

Cath was surprised at Haddenham Park, Majesticare’s care home in Buckinghamshire, thinking she was attending a one-to-one fitness session… until a bright pink Lamborghini rolled into the car park. 

Her reaction? Pure joy. Laughter. Excitement. A moment of life lived fully, unapologetically, and on her terms. 

Because that’s what this partnership is about. 

Watch the moment Cath’s wish came true → https://www.facebook.com/share/v/18UHThV7zu/?mibextid=wwXIfr

From a simple conversation to a supercar experience — this is what happens when care is built around people, not limitations. 

Changing perceptions through real stories 

This collaboration is being driven by two forward thinkers, Lily Patrick and Bailey Greetham-Clark, who share a clear mission, To use social media not just as a platform, but as a tool for change. 

Together, they are creating content that: 

• Supports families navigating care decisions with honest, relatable insight  

• Showcases the real life, relationships, and personality within care homes  

• Breaks down outdated perceptions of ageing and care  

• Builds trust through authentic, unfiltered storytelling  

  
  

This isn’t polished marketing. This is real life, and it’s powerful.

Championing social care, every single day 

As founding patrons of Championing Social Care, Majesticare has long supported national initiatives such as Care Home Open Week, opening doors to communities and showing what care is truly about.  

But this partnership takes that commitment even further. 

Rather than championing social care for just one week a year, Majesticare and Be Great Fitness are now doing it every single day, through ongoing storytelling, meaningful engagement, and powerful shared experiences. 

What this means for residents 

At its core, this is about people. 

For residents, this partnership brings: 

• Opportunities to try new things, fulfil lifelong wishes, and create unforgettable memories  

• Engaging, inclusive movement sessions that boost confidence and wellbeing  

• Genuine relationships built on energy, humour, and connection  

• The chance to be seen, heard, and celebrated  

  
  

It’s about removing limits and replacing them with possibility. 

A new standard for care 

For Majesticare, this marks a defining moment. 

By embracing collaboration, creativity, and digital storytelling, Majesticare is setting a new benchmark for the sector, one built on transparency, energy, and connection. 

And with Be Great Fitness’ growing social reach, these stories won’t stay within the walls of a care home, they’ll reach thousands, even millions, helping families see care in a completely new light. 

Looking ahead 

This is just the beginning. 

Launching with a three-month pilot, the partnership is set to expand across Majesticare homes bringing bigger ideas, bolder campaigns, and even more unforgettable moments to life. 

“This is about showing what’s truly possible,” said Lily Patrick, Marketing Manager at Majesticare. “We’re not just talking about care we’re living it, sharing it, and celebrating it in a way that feels real, exciting, and full of life.” 

Bailey from Be Great Fitness added: “This partnership is about energy, connection, and real moments. What’s happening inside these homes deserves to be seen  and I’m proud to be part of something that’s changing how people feel about care.” 

This is not just a partnership. This is a movement. This is Majesticare.